Start-up or small business: Nuances explained
In small businesses, it is common for people to succeed if they follow the rules or a known business scheme. But there are currently no fixed formulas to set up and grow a start-up. One can hardly predict the productivity of your business within a period of 3 to 4 years or say if you would conquer the world or become a billionaire like Zuckerberg Repeatability and scalability of a business model will bring with it growth opportunities. So, the goal of a start-up is rapid growth. These two concepts are important to bring you profitability and wealth. Also, the latent concept of uncertainty must be considered in the definition of start-ups. With start-ups, there is little or no exact knowledge about the entire roadmap of a business and how it works. In other words, start-ups are always faced with unknown domains and experimentation and error. This leads to higher rates of failure. Global statistics  state that out of every 100 start-ups, 90 fail, and out of the 10 remaining; only one of them may have reached the success of well-known start-ups such as Amazon, Facebook and Google. Most startups can never attract a lot of customers.
S.M. Hossein Danesh is an entrepreneur and specialist in Start-ups, VC, mentor, and investment strategist in Iran and high-tech companies all over the world. A highly motivated and conscious manager who holds a Master’s Degree in Engineering of Renewable Energies with years of experience in investment consulting in new technologies. CEO and co-founder of Raymand Tech; one of the first VC companies in Iran’s start-up ecosystem which created a new model of investment to help entrepreneurs grow in the market.