People have diverse views when it comes to personal branding. I really have no issue with their views no matter what they are. I think personal branding is too important to be taken lightly in today’s professional world.
The way you introduce yourself to someone sometimes already tells them a lot about your approach to things and the way you view yourself. I happened to have connected with someone online in a forum and I asked to know more about them but the introduction didn’t come immediately so I was wondering why. Hours later, I got what will be termed a perfect introduction from them and my first reaction was “wow! The ecstatic is perfect.” I took a closer look at it just for a minute and I could already deduce their behavioral pattern from that.
I am no psychologist, but certain things are easy to make out. Well, there was still a chance I had made a mistake in judgment and I hoped I did, but it took a few minutes of interaction to confirm my thoughts.
You definitely don’t want anyone to have these thoughts in mind for a first impression.
Personally branding is important for many reasons, it provides a reason to take time out and figure out what is important to you and therefore what you hope to achieve professionally
- It differentiates you from people who do a similar job and creates awareness on information that is important to your work
- It gives you the opportunity to serve your best abilities to others and build your reputation
- It provides a way for the right kind of people and the right kind of opportunities to find you
- It ensures that your external professional image matches your internal values
- It provides an efficient means of gift delivery and you can serve your gift to the world in a way that is peculiar and specific to you
For these reasons, you need to avoid some common mistakes we all make at one point in time when we are just learning something new and do not have enough information to enable us proceed the way we should.
I hope this article helps you to brand yourself in a way that even when you do not talk, people can still see the brand in you.
Personal branding is not about selling yourself out rightly, it is not about using high sounding words to introduce yourself each time you have the opportunity to, and it is definitely not all about the way you dress or talk.
It is the sum of everything you are and can be; both internally and externally. It is something you build daily and protect in the best way you can so that it continues to grow. It is something people think of when your name is mentioned somewhere. It is about reputation, integrity, commitment, consciousness; it is about all these put together.
It’s about managing your reputation both online and offline, paying attention to details and making sure that what people think of when they call you does not change.
As Glenn Llopis puts it in his article titled Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign,
I find his observations very pertinent, “View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve”
Personally branding therefore is not a way to supply yourself to a user directly but a way to convince them you are the right person through every sense of the word. This is because people tend to shy aware from things that appear too easy to obtain. … Read More