Every business venture no matter how small has a prime target to scale and to get basic returns on investment. In most parts of the world today, companies engage the services of a customer relationship specialist with the role to manage and protect the relationship betetween the company and its clients.
This has become so common over the years expecially with increase competition that places the client even better at the center of each business decision. Unfortunately, in most developing economies, this notion is often not understood by business owners and employees and is practiced by a few. Customer relationship remains far below the line.
I had walked into a sophisticated cosmetic shop down town in one of these countries on my last visit trying to get some information about beauty products I indended picking up at my return. My main reason for chosing this shop over others was because of the brand name that convinced me I could trust their products. After about 3 minutes in the shop, one of the employees got really impatient with me for spending 3 minutes without picking up something and the next question I asked her about where I could find the shelf of some specific product in the shop she outrightly told me in a very unpleasant tone it was not available. I almost believed her when I looked to the far end of the shop and found them lined up. I worked out of the shop feeling disappointed and never returned (Source: unanimous)
Every product or service you design has a specific target market, no one produces to consume except it is not a business venture. Therefore, your clients remain a key to scale your business. Every employee and employer in any business venture starting from SMI, SME right up to multinationals must understand this. With over 25 years of corporate experience, Ana Manduley Atarodian gives some tips that apply to persons at every level of society in this interview.
There is the popular saying that the client is king, what can you tell us about dignitary client service?
In my world of dignitary client interaction, I have learned that this type of client experience is truly an art that must be studied passonately. There is a strict protocol when dealing with ambassadors, heads of state and related. Things can turn for the worst very fast in this world. Therefore, remaining composed, extra attentive, practicing & customizing the correct global business etiquette, making sure offerings are above and beyond, is everything. Another important lesson in my dignitary client services journey, is that it has truly taught me well in regards to treating all clients as VIPs.
How do I engage my customers?
Personally, I engage with my customers by building important emotional connections. Be “real” with your customers and know that you are reachable, identify passionate commonalities to expand on your business journey, share the joy of their successes by championing them including lauding their accomplishments on social media, via a genuine email and other kind honors can truly go a long way… Read More
Ms. Manduley Atarodian, Washington, D.C. based, has held executive roles for over 25 years in support of building global alliances in STEM (systems engineering and health including radiology & oncology), securing and managing multi-million dollar programs. Specialization: global business development, consulting, dignitary advisory management, marketing, systems engineering, content development & events development.